Brand Protection Solutions

Overt Technology

Security hologram labels, color shifting inks and other overt security products

Overt security solutions allow a brand to be authenticated without the need for a special tool.

Brady’s overt security offering features an assortment of the most sophisticated technologies available in the market today. If needed, these security technologies can often be combined with other technologies for a multi-layered anti-counterfeiting solution.

Learn about Brady’s overt security solutions below:

Security-Holograms Optically Variable Devices Security Holograms/Optically Variable Devices (OVD):
Brady’s hologram and OVD labels provide diffractive optical brand security.
QR Code Encrypted Serialization and Barcodes:
Brady’s encrypted security codes offer brand owners cost effective unit-level authentication and traceability via smart phone, the Internet, or scanner.
Color Shifting Film Color Shifting Film:
Color shifting film provides subsurface graphics and color shift through 3M patented multi-layer optical film technology.
Color Shifting Ink Color Shifting Ink:
Various secure color shift inks provide additional levels of security, easily authenticated when viewed at different angles.
Microprinting Thumbnail Microprinting:
Microprinting works as an anti-counterfeiting feature by printing small text or icons that are too difficult to reproduce accurately.

 

 

Brady identifies and protects products, people, and premises with high performance labels, industrial label printers, software, safety & facility identification, spill control, Lockout Tagout solutions and more. Brady helps you create and maintain safer work environments and comply with regulatory standards. Our high-performance materials clearly identify products, components and other assets, even in the most extreme conditions.